Thursday, May 6, 2021

How (and WHY) to send out download codes on Bandcamp


TLDR; Send free download codes to reviewers and super fans to quickly get the word out on your music. Here's how!
This post is for all the bands out there who are trying to get the word out on their music. Well, that should be EVERY band regardless of their size, but especially new underground bands who don't have a label and a PR company and all that. Bands have to get things done yourselves.

Bandcamp is not always the place where most fans will find your music. More often, that is YouTube, Instagram, and Spotify, or maybe Facebook or SoundCloud.

But the reason Bandcamp is important is because Bandcamp is where the super fans and reviewers will find you.

And just as importantly, Bandcamp makes it SUPER easy for a reviewer such as myself to listen to your music. All I have to do is hit PLAY, then I read your bio, check out the tags, etc. But if you send me a link to Spotify it won't let me play all of your tracks or SoundCloud which won't let me download .... then it's a huge PIA and if I'm busy so maybe I won't have time to check out your music. THAT IS NOT WHAT YOU WANT!

THIS IS THE MOST IMPORTANT PART! When you send me a download code, now I can DOWNLOAD your music (hence the reason it is called a download code right) and play it on my big ass ancient analog speakers along with Mrs. Cracklins while we enjoy some beverages. You want your music to be enjoyed the right way so help me do it.
AND ANOTHER THING -- now I can pull a clip out of your track so I can post it along with my review. Fans love clips! I love your music! You love your fans! 
If you only have one album on Bandcamp, then you have 100 free download codes by default.

AND -- this is MUCH more effective (and cheaper!) than buying ads or hiring a PR service. (Those can be effective later on in your career, but a band with a debut album will get much more exposure using Bandcamp codes.)

If you release more albums, then you have to buy more codes. You have to assign 100 codes at a time to each album separately.

HERE'S HOW TO GET DOWNLOAD CODES
  1. See if you have any codes for the album. Maybe you already bought them. Or if you only have one album, you already have 100 free ones. Hit your artist page on Bandcamp and click on TOOLS (hiding in the menu under your avatar)
  2. Scroll down to TRACK / ALBUM CODES
  3. If your album does not have any codes, generate some new ones. It is 100 at a time.
  4. If you need to buy new codes, it is only three dollars. That is 3 cents per code. You cannot buy publicity any cheaper than this. IMPORTANT! You probably want to buy codes for an ALBUM rather than an individual track. 
HERE'S HOW TO SEND THEM OUT
  1. EXPORT the list of codes. 
  2. Copy a code. Paste it into an email.
  3. Make it easy! Include the link so I can redeem the code. Your account only has one link to redeem codes which is shared by all your albums. That is why you had to generate download codes for each specific album. Go to any of your album pages and copy the link for REDEEM CODE. It will look something like https://theswamprecords.bandcamp.com/yum 
  4. Send the email to fuzzycracklins@gmail.com 
  5. I listen to everything that I can download. It might take me a while but I will listen to your music and get back to you if I am able to write a review. 
WHO TO SEND DOWNLOAD CODES TO
  1. Send me one. I'm at fuzzycracklins@gmail.com so that I can hear your music for a review. Or, send me 50 if you want me to share them with The Swamp Krewe (my monthly subscribers who are all Bandcamp superfans), or 100 if you want me to send them to my massive mailing list of Bandcamp followers. 
  2. Send them to other reviewers. I'm going to keep it real and tell you right off that many reviewers are not interested in getting asked to do a review AFTER you released your album. (I don't give a shit, but then I'm not most reviewers.) So ideally you are doing this 4 to 6 weeks before your release.
  3. Do a give-away on Instagram or Facebook or Twitter or whatever social media you are into. Just paste in 5 or so. Not too many. Fans get excited when it's special. 
  4. Give away some codes to your Bandcamp followers. They follow you because they like your music. So reward them with some free stuff. And now they appear as supporters on your album page, and your album will appear in their Bandcamp feeds, etc. Getting the word out!
Questions? Comments? Contact Fuzzy Cracklins at fuzzycracklins@gmail.com

Listen to THE FUZZY UNDERGROUND with interviews with bands, artists, and presenters about music and news from the heavy music scene. Listen at https://fuzzycracklins.podbean.com/ or on Spotify at https://open.spotify.com/show/18cV8dnYIzx9OhMjsiIcRZ
Exclusive edition CDs from The Swamp Records
with over 151 Digital Albums included

Fuzzy Cracklins Presents 
heavy music from The Swamp Records








Saturday, May 1, 2021

Heavy psych debut "GLöD"

 

Heavy psych debut "GLöD"

With so much amazing music in the Underground, it can be a challenge for a new band to break into the scene with a sound that is fresh and unique, while still appealing to the heavy riff lovers. The debut EP from Sweden's GLöD ("glow") certainly fits the bill for a unique (and killer) sound. Take your favorite hard rock riff from the 70s, add a dash of your most beloved 80s heavy metal, run it through a 90s grunge playlist, and fine-tune the whole thing with the modern stoner and heavy psych scene. The result is one badass album. Listen to GLöD on Bandcamp: 

"Cyanide Nights" rips it open but things only get heavier with "Reign of Fear." GLöD pulls no punches, piling equal parts fuzz and wah wah pedal to support the gritty vocals. (It's important to point out that each member of the band is a vet from previous bands, which helps to explain how GLöD is able to burst out with such a brutal debut.)

Fuzzy's Favorite: "Vintern 1867" in part because I always prefer longer tracks which give each instrument some solo time to shine, but mostly because it's riff ends with a mind-hammer that is superb in its relentlessness. And also it's got a title ("Winter 1867") which seems to be based on the severe famine in Northern Sweden in 1867: https://sv.wikipedia.org/wiki/Missväxtåren_1867–1869

Heavy psych debut "GLöD"

The Swamp's heavy psych music compilation curator SARGENT SIGNALS says, 

What we have RIGHT HERE is the finest example of Heavy Psych/Desert Rock done up Hellhammer/Celtic Frost/St Vitus style that I have heard in a LOOONG TIME...

So YOU KNOW what to DO... Put DOWN The BONG And PICK THIS UP!!!


Heavy psych debut "GLöD"

GLöD hails from Sweden with members: 

  • ANDERS LUNDIN: Guit, Vox (ex Makabert Fynd)
  • MATHIAS ÖJERMARK: Bass, Keys (ex Obrero, Natthimlen)
  • JOSHUA ATLAS: Drums (ex Parakeets) 

From the band: 

Glöd is a three-piece stoner/psych/doom/metal band from Stockholm, Sweden. Josh (drums) had moved to Stockholm from his native NYC. He met Anders who had been involved with the underground hardcore punk scene for a long time. The two of them started to jam out some fuzzy stoner riff and went searching for a bass player. Mathias was found and the lineup was complete. Not long after its formation the group entered D-beat studios in Uppsala, Sweden to record with sound wizard Janne Jutila. The resault is what you can now listen to at Glöd’s Bandcamp site. Hours of new material is just waiting to be recorded. Expect some pretty extreme sonic adventures...!

Right on!

Follow GLöD band -- and grab a shirt! -- on Bandcamp at https://glod.bandcamp.com

How (and why) to use Bandcamp codes for EFFECTIVE (and free!) promotion of your music. Fuzzy explains it all right here --

Pick any bonus CD -- including SWAMP SABBATH -- from 
The Swamp Records when you join!!
Includes over 200 digital albums to stream and download.